Most often customers will become
frustrated when searching for a local carpet cleaning company over the internet
only to find overpriced non local cleaning service companies. As in most cases,
customers often make the mistake of searching for services on the net by typing
very competitive keywords such as "Carpet Cleaning," "Cleaning
Carpet," "Carpet Cleaners" or other common competitive keywords
such as "Los Angeles Carpet Cleaning" or "Carpet cleaners in Los
Angeles." Optimizations of these keywords besides being very competitive
are also very expensive. Did you know that search engine optimization companies
are finding it difficult to maintain their client websites on top rankings? It
is, therefore, that 85% of legitimate cleaning companies opt not to optimize
for these keywords? Why? The answer is very simple; most responsible cleaning
companies' goals are to maintain margin of cost to maintain their prices low in
order to retain most of their customers for a long period of time.
Since search engine optimization
for these competitive keywords has become strenuously completive amongst
cleaning companies, search engine optimization companies are forced to raise
their prices in order to maintain their client companies ranking on front page.
This in turn has forced cleaning companies to inflate their service prices to
cover there operating business expenses. Be hesitant, about the jargon
intricate content on service web pages, and how it differentiates itself in
quality, and brand reputation to other non competitive based on the bias of
website ranking. Keep in mind that these websites are developed by computer
scientists who often do not have the slightest knowledge about the trait other
than what is researched. The purpose of this article is to provide background
knowledge about advertisement costs and how it affects the consumer, and a few
tips to consider when searching for service providers over the internet.
On the average, search engine
optimization companies would initiate a website advertisement contract with a
cleaning company with a minimum of $14,000 annual fee (No guarantees are given
whether the webpage would rank on front page of search engines). Fully
optimized services for competitive keywords packages would start at a minimum
cost of $5,000 on a monthly basis with a $14,000 annual set up fee (This would
be a low end basic search engine optimization package for certain low income
geographical areas only; complete service packages would cost a premium or a
platinum additional charge. Also, there are no guarantees on whether website
would make it on front page.
In that case, advertisement
companies would require additional packages). Unfortunately, these higher
prices will transcend to the customer who will absorb an expense beyond the
delivered service; it is important to reiterate that the cost would be beyond
the standard base price of the service cost to the customer. But most
important, it is a lose-lose situation to the customer and the service
provider; that is if the service provider is not a franchiser or a sub
contractor (The burden of cost in this business settings is worst than an
independently owned and operated company). So, if this is the case, what
keywords should the customer opt to search for? The answer is very simple; the
customer should opt for less competitive keywords. There are many
non-competitive keywords which are intended for your local area: The following
are a few tips and examples:
1. There is a wealth of low
competitive keywords for services which local residents may be interested. The
odds of searching a carpet cleaning company that is 50 miles away or is
headquartered out of state and as result will charge the customer to cover this
cost can be eliminated if customers searches for local service providers. Try
searching for local carpet cleaning companies by typing your city name and
service you are searching. Below are a few examples:
Local City + Services example,
Norwalk Carpet cleaners
Services + Local City example,
Upholstery cleaning in Norwalk or carpet cleaning Norwalk.
2. A customer may also find low
end keywords by mixing several relevant keywords when searching. For example,
let's say that a Bellflower, California resident is interested in cleaning
their carpet. In this case the customer has several choices in selecting a non
competitive keyword in an effort to get the best deal. Below are a few
examples:
City Name + Residential + Service
example, Bellflower Residential Power Washing
Residential + Service + City Name
example, Residential Carpet Cleaning in Bellflower
3. You may also select other
alternative keywords for example:
Los Angeles carpet cleaning
professionals
Los Angeles home rug cleaning,
Los Angeles commercial cleaning,
Los Angeles residential carpet
cleaning professionals,
Los Angeles commercial carpet
cleaning professionals
By following the above tips;
customer is in control of their options for quality, local, and affordable
pricing. At All Pro Carpet Cleaning [http://www.carpetcleaning-losangeles.net],
Los Angeles carpet cleaning customers will find a quality control carpet
cleaning services at local prices. Call today or visit our website to learn
more about offers and coupons.
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